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5 Best Grad Schools with Online Master’s in Advertising

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Updated: February 28, 2024, Reading time: 14 minutes

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Online master’s degree programs in Advertising help you understand your target market, their preferences, and what will make your advertisement stand out from the sea of others on the market.

Additionally, an online Master’s in Advertising equips you with the skills necessary to open various career opportunities in marketing advertising. You’ll gain an in-depth understanding of consumer behavior, consumer insights, and marketing analytics.

You’ll also advance your data analysis, marketing and advertising communication, and project management skills.


Additional Resources:


Overview

Master of Science (MS) or Master of Arts (MA) degrees are two typical titles for master’s degree programs in advertising. Students may enroll in online courses that teach them managerial skills in addition to advertising at a higher level of study.

Some online advertising master’s programs may mandate or strongly recommend an internship to gain real-world experience. Additionally, students work on a research project and/or a portfolio.

Quick audio summary:

Methodology

Several colleges and universities are now offering online Master of Advertising degrees. Choosing which of them follows high academic standards will require many hours of conducting in-depth research about the curriculum and the institution. 

To help you narrow your choices and save you from excruciatingly long hours of research, we have rounded up the Best Online Master in Advertising Graduate Schools. We saw to it that each school met the following criteria:

Visit our Methodology page and explore our ranking process.

Grad School Center is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

5 Best Grad Schools with Online Master’s in Advertising Degree Programs

Liberty University

Liberty University

Lynchburg, Virginia

Online Master’s In Digital Marketing And Advertising

Liberty University is a pioneering institution in online learning, offering a curriculum that prioritizes the needs of working professionals seeking degrees. There are over 300 master’s degrees available online at Liberty, all of which are flexible, inexpensive, and created to help students succeed. 

Standout Features:

Liberty’s advertising graduate program offers one of the most affordable per-credit hours. Full-time students pay $565 per credit hour, while part-timers pay $615. Liberty offers vast financial aid opportunities. Applicants affiliated with the military receive a military tuition discount, allowing them to pay $275 per credit hour. Please see their tuition and fees page.

Did You Know?

Liberty University is the largest Christian university worldwide. It’s popular for its unwavering adherence to the principles upon which it was founded. Liberty has built leadership that supports every student in their religious practice, academic pursuits, and involvement in the community.


University of Alabama

University of Alabama

Tuscaloosa, Alabama

Online Master of Arts – Advertising & Public Relations

The US News & World Report ranks the University of Alabama as one of the best schools for graduate studies. UA offers over 150+ master’s and doctoral programs, with over 70 offered online. By membership, the Greek system at UA is the biggest in the nation.

Standout Features:

In addition to its rigorous academics, the University of Alabama offers various networking opportunities to online students in advertising. Moreover, the UA Career Center collaborates with students as they explore options, hone skills, and find opportunities. Students can consider going on an industry immersion tour to spend three days and four nights in a city of interest and network with people in the business.

Did You Know?

One of its well-regarded online graduate degree programs is its online Online Master of Arts in Advertising and Public Relations, one of the Most Outstanding Educational Programs in the nation by PRWeek.


University of Saint Mary

University of Saint Mary

Leavenworth, Kansas

Online Master of Business Administration in Marketing and Advertising Management

The University of Saint Mary is known for offering online courses that cater to the needs of working and adult students. Several of its online graduate degrees have received notable awards for being one of the best in its field. 

Standout Features:

The program is fully customizable and affordable. If you want to customize your degree further, you can pursue a certificate in marketing management as you advance through the MBA program. You can apply for financial aid opportunities to reduce the program’s total cost.

Did You Know?

USM has one of the smallest student-to-teacher ratios. This gives students a lot of one-on-one sessions for learning, counseling, and academic advising.


Savannah College of Art and Design

Savannah College of Art and Design

Atlanta, Georgia

Online Master of Arts in Advertising

The Savannah College of Art and Design, hailed as a top institution for advertising and related subjects, offers the Master of Arts in Advertising. This popular program has helped students have prosperous careers in advertising and other creative fields.

Standout Features:

Many students pursue a double major or a related minor to increase their chances of a successful advertising career. In addition to online coursework, students must complete a Graduate Internship. This component will help you learn practical skills in advertising. 

Did You Know?

Because of its focus on advertising and reputation, SCAD is one of the most expensive online institutions to pursue a master’s degree.


Syracuse University

Syracuse University

Syracuse, New York

Online Master of Science in Communication in Advertising

Syracuse University is an R1 research university founded in 1870. The university offers over 100 minors, 200 majors, and 200 advanced degree programs. However, the per-credit-hour cost of degree programs at Syracuse is competitive. 

Standout Features:

There are two weekend-long immersions on campus. While each immersion has a different focus, both aim to encourage conversation on developments influencing the direction of the communications industry. These opportunities will allow you to converse about the developing sector with thought leaders, instructors, and peers outside the classroom.

Did You Know?

Syracuse is one of the first institutions to defend the rights of its female students and provide opportunities for them. Famous alums include Sarah Logeun, the first African-American woman to get a medical degree in the United States, and Belva Ann Lockwood, the first woman who presented oral arguments before the Supreme Court.

Common Courses in a Master's Degree Program in Advertising

Common Courses in a Master’s Degree Program in Advertising

Advanced Marketing Strategy and Planning

This course guides students through producing an advanced marketing strategy plan for a particular marketing project, from creating and presenting a proposal to finalizing the project. Students will learn to identify the marketing challenges, suggest relevant research methodologies, evaluate the study’s findings, and give conclusions and suggestions. 

Integrated Marketing Communications

This course teaches students about the promotional mix, which includes advertising, publicity, personal selling, and sales promotion. For the strategic strategy of a business to be successfully carried out, students design and oversee these promotional materials.

Advanced Digital Marketing

Through analytical, hands-on, and theoretical knowledge and abilities, this course instructs students on designing and tracking digital marketing campaigns. Students are encouraged to enhance their creative problem-solving skills in this workshop-based course.

Strategic Social Media

Students will explore social media’s history, theory, and advertising application. Students who complete this course will have a greater understanding of this medium, be able to assess customer behavior and learn about social media advertising.

Digital Branding and Strategy

This course teaches students the function of digital media in the advertising sector. Students will gain knowledge of consumer behavior, how to communicate with people on social networks and blogs, and how to understand how consumers process information on these platforms.

Integrated Advertising Campaign

This course helps students apply what they learned to develop an advertising campaign and work on a professional project for a genuine client. Through practical application, students will reinforce the knowledge they have acquired.

Master’s in Advertising vs Master’s in Marketing

It’s important to know that these two areas have overlapping responsibilities; advertising is a part of marketing. In other words, advertising is a stage in the marketing process that employs the information and analysis gathered by marketing strategists to create effective promotions.

Master’s in marketing programs focuses on preparing a product for the market, while a master’s in advertising focuses on making the goods and services known to those in that market. 

Broadly speaking, marketing is a managed yet extensive process, with advertisers concentrating on communication creation. Marketers also research consumer behavior to persuade consumers to take action, and advertisers work on creative projects like design and multimedia development.

Cost of Online Master’s Degree in Advertising

A master’s degree is often expensive, especially if you decide to pursue one in an institution specializing in a certain field. Tuition varies depending on the degree program and the school you attend. 

If these rates exceed your means, you can consider applying for financial aid. Most institutions provide financial help to students, so look into your choices or contact your school to learn more.

Some of the most common financial aid opportunities available to online students include:

Continuing Education

You can seek a PhD or a second master’s degree after earning an advertising master’s. Master’s degrees are specialized programs allowing pursue another specialization to add to your advertising major. This allows you to double major.

If you want to pursue something other than a second two- to four-year degree, you can enroll in a graduate certificate program to gain knowledge in a particular industry or enroll in an advertising boot camp.

Common Career Paths for Master’s in Advertising Graduates

Employment opportunities for Advertising, Promotions, and Marketing Managers are expected to grow 6 percent from 2022 to 2032. The growth rate is substantially faster than the national average. 

A master’s in advertising or its related field allows you to work in various career paths, including in social media, online videos, print, radio, websites, TV programs, billboards, and video games. Moreover, the abilities you’ll learn in a master’s in advertising program can frequently be used in other fields. Many of these degrees double as MBA or art programs, increasing your adaptability after graduation.

Advertising Account Executive

The primary conduit between clients and the business is the advertising account executive. They continuously attend to the needs and wants of the clients to ensure their satisfaction. 

Average Annual Salary: $69,437

Advertising Art Director

Advertising art directors oversee all aspects of the final design and work on creative projects from inception to completion. Agencies rely on their art directors to construct their visual portfolio and promote and market creative work. These professionals actively develop design strategies that encourage excellence and serve as the main point of contact for work being processed via the creative studio.

Average Annual Salary: $83,416

Market Research Analyst

To assist businesses in identifying their target markets and the average price that consumers are ready to pay for a particular product, market research analysts examine data and market dynamics.

Average Annual Salary: $68,230

Best Grad Schools with Online Master's in Advertising - fact

Frequently Asked Questions

How long does it take to earn an Advertising master’s degree?

A master’s degree in advertising typically takes two years to complete. Online programs with accelerated courses can be completed in one to 1.5 years. 

Are Master’s in Advertising degrees easy?

Because master’s degree programs are far more difficult to complete than undergraduate ones, getting one in advertising might be challenging since you’ll be required to conduct independent research and writing. If you want to pursue an easier path toward a master’s in advertising degree, you choose a non-thesis track. 

Key Takeaways

We’re certain of one thing—your search for more information on picking the best graduate degree or school landed you here. Let our experts help guide your through the decision making process with thoughtful content written by experts.